User entrepreneurship in companies’ communities : Rules of open platform usage in the music streaming industry
Juho Kokkola · KTH Publication Database DiVA (KTH Royal Institute of Technology) · 2013
This thesis investigates user entrepreneurship in companies’ communities in the music streaming industry. Speci!cally, the rules of open platform usage are de!ned by conducting a qualitative multi-case study of four different companies. The purpose of the research is to show how music streaming companies’ open platforms support entrepreneurship among user-developers. A signi!cant amount of different applications have been created, but user-developers’ possibilities to commercialize are very limited. A new notion, “community user entrepreneur”, is suggested as a contribution to the theoretical framework.