Poultry markets
Gianluca Stringhini, Manuel Egele, Christopher Kruegel, Giovanni Vigna · 2012
Since Twitter has emerged as one of the easiest ways of reaching people, companies started using it to advertise their products. However, creating a functional network of followers to whom to promote content is not a straightforward task. On the one side, collecting followers requires time. On the other side, companies need to establish a reputation to motivate users to follow them.