Tangible business model sketches to support participatory innovation
Robb Mitchell, Jacob Buur · University of Southern Denmark Research Portal (University of Southern Denmark) · 2010
This paper introduces the notion of business model sketches -- interactive sculpture-like mechanisms -- to stimulate discussions concerning how businesses create and capture value. We outline the need for opening up discussions around innovation that these models address and their proposed utility for designers. We present three examples that model aspects of lighting design, audiology and internet businesses. Responses from industrial partners suggest that unforeseen interactions and unpredictable feedback are important qualities for tangible business models to achieve the aim of expanding business discussions among non-specialists like designers.