Knowledge Management in E-commerce: A Data Mining Perspective
Hong Yu, Xiaolei Huang, Xiaorong Hu, Changxuan Wan · 2009
To achieve knowledge management (KM), we need to integrate information system strategies with business strategies. The implementation of e-commerce provides conditions for KM of enterprises. This article suggests using data mining (DM) as a technique to support knowledge management in e-commerce. We discuss the process of knowledge management in e-commerce and present a reference model. A general architecture of collecting and mining data out of an e-commerce platform is designed to facilitate user discovering valuable knowledge. We detail the four functional modules, namely data collection, data pre-processing, pattern discovery, and knowledge analysis of the integrated architecture. Finally, some challenges in the process of implementing KM using data mining are summarized.