Of mice or men? — The avatar in the virtualscape
Marc Conrad, Jo Neale, Alec Charles · 2010
The study focuses on the relationship users of virtual worlds, such as Second Life, may or may not develop towards the avatar they use. A questionnaire was developed to collect both qualitative and quantitative data from students engaged in a university assignment that required them to use an avatar in Second Life. The findings are contextualized and discussed: The distinction between the avatar and the self seems to be blurring.