Multiple approaches to analysing query diversity

Paul David Clough, Mark Sanderson, Murad Abouammoh, Sergio Navarro, Monica Lestari Paramita · 2009

In this paper we examine user queries with respect to diversity: providing a mix of results across different interpretations. Using two query log analysis techniques (click entropy and reformulated queries), 14.9 million queries from the Microsoft Live Search log were analysed. We found that a broad range of query types may benefit from diversification. Additionally, although there is a correlation between word ambiguity and the need for diversity, the range of results users may wish to see for an ambiguous query stretches well beyond traditional notions of word sense.

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