Study on Value-Added Service in Mobile Telecom Based on Association Rules
Xiuli Yao, Huaying Shu · 2009
Data mining play an important role in the telecommunications industry. The study focuses on value-added service in mobile telecom based on of association rules. A priority algorithm is applied to discover association relationships among different telecom value-added service including SMS, surf online, CRBT, MMS, Java, IVR and so on. The conclusion is of value in telecommunications marketing in China.