An axiomatic approach for result diversification
Sreenivas Gollapudi, Aneesh Sharma · 2009
Understanding user intent is key to designing an effective ranking system in a search engine. In the absence of any explicit knowledge of user intent, search engines want to diversify results to improve user satisfaction. In such a setting, the probability ranking principle-based approach of presenting the most relevant results on top can be sub-optimal, and hence the search engine would like to trade-off relevance for diversity in the results.