Research of Personalization Services in E-commerce Site Based on Web Data Mining
Mu Zhang · 2011
By explaining the definition and process of the Web Data Mining, this thesis has applied the Web Data Mining to Personalization Services System in the E-commerce Website, and this has formed the e-commerce website patterns based on the Web Data Mining Services. This thesis has also analysed the different degrees of the application of the Web Data Mining in the Personalization Services System.