Dynamics and Evolution Patterns of Business Networks
Brigitte Gay, Eloïse Loubier · 2009
Using complex network theories for studies of business partnerships has recently been demonstrated. In this study, taking as example the biopharmaceutical industry, we handle network data and visualization in ways that explicitly deal with its time-based nature. Using this analysis, we offer managers insights into the best ways to dynamically evaluate their local and global environment as well as their own position and its strategic relevance. An algorithm called VisuGraph is used here to give the overall network dynamics in a clockwise manner and also allows graph display of specific evolving network subsets.