Comparative Analysis of Sizzle Words on the Internet
Daisuke Kato, Mai Miyabe, Eiji Aramaki, Akiyo Nadamoto · 2014
People post their impressions of foods on Twitter in real time after eating. On many user-generated recipe sites on the Internet, ordinary cooks such as homemakers can post their original recipes. They make full use of the recipe titles that incorporate tasty words such as authentic, homey, and spicy because they want to their recipe to become popular. Web sites of companies and restaurants use tasty words such as 'healthy' and 'old-fashioned' to sell their products. In this way, tasty words of many kinds have come to be used on the Internet. We consider that tasty words differ among those used on Internet media which are Twitter, user-generated recipe sites, and ordinary web sites. As described herein, we designate such tasty words as 'Sizzle Words' and then compare these three media using the Sizzle Words.