Using server side XML to create individualized Web pages
Mark Baker · 2002
XML allows one to define tagging languages that can be used to add explicit structure to information. Adding explicit structure to information allows one to process that information with software. One of the most useful applications of this ability is to deliver individualized Web pages by processing XML-tagged data on the fly when a customer requests information. Such individualized pages can deliver just the information the customer needs in exactly the form they desire.