Detecting click fraud in online advertising: a data mining approach
Richard J. Oentaryo, Ee‐Peng Lim, Michael Finegold, David Lo, Feida Zhu, Clifton Phua, Eng-Yeow Cheu, Ghim-Eng Yap, Kelvin Sim, Minh Nhut Nguyen, Kasun S. Perera, Bijay Neupane, Mustafa Amir Faisal, Zeyar Aung, Wei Lee Woon, Wei Chen, Dhaval J. Patel, Daniel Berrar · Singapore Management University Institutional Knowledge (InK) (Singapore Management University) · 2014
Click fraud–the deliberate clicking on advertisements with no real interest on the product or service offered–is one of the most daunting problems in online advertising. Building an effective fraud detection method is thus pivotal for online advertising businesses. We