Will the Overseas Expansion of Facebook Succeed?
Yun Qing Wan, Vaishali Kumar, Amina Bukhari · IEEE Internet Computing · 2008
Social networking sites (SNSs) are becoming mainstream and are spreading worldwide. Here, the authors review Facebook and Orkut, two major SNSs, and analyze a recent survey conducted among Indian and Pakistani Orkut users. They aim to investigate Orkut users' experiences with Facebook, which has a stronghold in the US and is expanding globally to compete with Orkut. The survey indicates that the conservative and anticommercial Indian and Pakistani cultures might be a major challenge for Facebook in competing with Orkut in these societies.