SUPERMARKET SITE ASSESSMENT AND THE IMPORTANCE OF SPATIAL ANALYSIS DATA
Armando B. Mendes, Margarida G. M. S. Cardoso, Rui Carvalho Oliveira · Advances in doctoral research in management · 2006
AbstractThe work presented in this paper is part of a larger project aimed at the supermarket site assessment problem, where a 3-step method for stores' site turnover forecast is proposed. Neighbourhood delimitation techniques are used to deal with demographic and competition data related to each supermarket. Three alternative delimitation techniques and two allocation procedures are compared. Results are evaluated based on the proportion of sales turnover variance explained by the alternative predictors. Finally, Dominance Analysis is used to compare the relative importance of spatial data predictors in site assessment evaluation. As a result, the relevance of spatial analysis predictors clearly emerges being only dominated by the "sales area".