An exploratory study for effective COTS and OSS product marketing
Huseyin Dagdeviren, Radmila Juric, T.A. Kassana · 2005
Commercial-off-the-Shelf (COTS) and Open Source Software (OSS) products have had significant impact on software development.The phenomenology of COTS-Based systems challenges the software community by emphasising the problems of COTS/OSS products identification, selection and evaluation.In this paper we address these problems by looking how the marketing of such COTS/OSS products can affect their identification and selection.We propose decisive factors that can help COTS/OSS product providers to market their products more effectively and assist users to conduct COTS/OSS product identification and selection more efficiently.