Print and publishing and the future of Augmented Reality
Christine Perey · Information Services & Use · 2011
For Augmented Reality to reach beyond novelty (the simple “wow” factor) and become utilitarian and enjoyable regardless of where the user works or plays, there will need to be: • a nearly infinite amount of content, just as there is today on other digital platforms (e.g., the Web), • an easy system for the owners of content to build or find complementary digital data and have their content be viewed and associated with additional digital information in AR-assisted applications, and • many options for end users to reach the content and experience the AR enhancements.