Predictive Knowledge Discovery by Multiobjective Genetic Fuzzy Systems for Estimating Consumer Behavior Models
Jorge Casillas, Oscar Escamilla Delgado, Francisco J. Mart · 2005
The paper introduces a novel problem based on causal modeling in marketing where knowledge discovery is able to provide useful results (as shown in a real-world application). The problem features (with uncertain data and available expert knowledge) and the proposed multiobjective op-timization approach makes genetic fuzzy systems to be a good framework to deal with that.