Digital Dividend: The Path Towards Business and Marketing Development
Chinese Business Review · 2011
Information and Communication Technologies (ICT) enable a large number of users worldwide to receive advanced real time services provided by sophisticated networking platforms. More specifically, access to mobile broadband networks, in the case where wire-line access is restricted, enables users to ubiquitously communicate at anytime. From the European Union’s (EU) perspective, the Lisbon Treaty envisions providing significant improvements in mobile broadband multimedia services and Internet access for European citizens. For this purpose, the European Commission puts effort to create a pan-European network of mobile services through the harmonization of spectrum use by all EU Member States in the future. Furthermore, television radio spectrum, which is a range of low frequencies in VHF and UHF bands, is traditionally used exclusively by analogue television broadcasters. This part of the radio spectrum offers attractive features, such as high penetration of buildings, wide coverage and moreover, the wavelength of the UHF band signals is short enough such that resonant antennas with small footprint can be used, enabling the provision of signals to many portable and handheld devices. However, regulatory rules do not allow unlicensed devices in the television bands, except of the remote control devices, medical telemetry devices and wireless microphones (PMSE).