An Overview of Data Preprocessing in Data and Web Usage Mining
R.M. Suresh, R. Padmajavalli · 2007
Web mining is to discover and extract useful information from the World Wide Web. It involves the automatic discovery of patterns from one or more Web servers. This helps the organizations to determine the value of specific customers, cross marketing strategies across products and the effectiveness of promotional campaigns, etc. This paper discusses the importance of data preprocessing methods and various steps involved in getting the required content effectively.