Security and compliance
Bruce Schneier · IEEE Security & Privacy · 2004
It's been said that all business-to-business sales are motivated by either fear or greed. Traditionally, security products and services have been a fear sell: fear of burglars, murderers, kidnappers, and, more recently, hackers. Despite the computer security industry's repeated attempts to position itself as a greed sell - "better managing your risks will make your company more profitable" - fear remains the primary motivator.