Research on Mobile E-commerce Information Search Approach Based on Mashup Technology
Ziming Zeng, Xinping Zhang · International Journal of Business and Management · 2010
Mobile e-commerce information search will become popular with the mobile devices being widely used. Thus,how to provide content-rich and precise commerce information to mobile end-users becomes a challenge. Therise of mashup technology provides a promising solution for this challenge. In this paper the platformarchitecture of mobile e-commerce information search based on mashup technology is presented, and then themain components are described and discussed to illustrate how the platform facilitates mobile e-commerceinformation search. In section 4 a new approach of web search results processing adapted to mobile devices isproposed. An experiment is carried out to show the flow of web search results processing based on the presentedapproach. Mobile operators and internet operators can realize mutual benefits with the presented approach.