A Study on the Relationship Commitment between Exporters and Importers
백영미 · 관세학회지 · 2013
This study identified factors affecting the relationship commitment between manufacturing exporters and foreign distributors and its effects on export performance. In addition, this study tried to find whether relationship commitment strengthen the firm resources and then improve the performance. RBV, TCE and SET were applied as the base theories for constructing the research model. Brand power, product quality, price competency and technology capability as resource based factors, transaction specific investment, external uncertainty and internal uncertainty as transaction cost factors, and also communication, fairness, dependence and shared value as Social exchange factors were selected. Japanese and Chinese markets are selected as the empirical test subjects. For testing the hypothesis, 76 company samples that are contracting to Japanese importers and 114 company samples trading with Chinese importers are used for the analysis.