“Quality IT Professionals should strive to be the Brand Ambassadors of Software Quality” – A conceptual framework
Sebastian Antony Ukken, S. Anthony Raj · Research Journal of Social Science & Management · 2014
Software Quality is a critical function in the Software Development Life Cycle. Talented professionals are needed to manage this critical function. For attracting and retaining good talent in the Quality profession, it is important that there is a good motivational and employee retention framework established. There are different factors that has an impact on employee-motivation like job security, interesting work & good working conditions, promotions & growth in the organization, appreciation by the supervisors for the work done etc . All these are good enablers for a positive work environment. However, a factor which would strongly aid the self esteem of an employee by way of brand ambassadorship is the key research area here, which can be rephrased as development of a motivational tool based on QUALITY AMBASSADORSHIP THEORY for the Quality Professionals in IT Industry.