A Study on the Comparison between Content-Based and Preference-Based Recommendation Systems
Huan-Ming Chuang, Lichuan Wang, Chu-Ching Pan · 2008
Since business markets have the feature of small number of customers with tremendous amount of sales, it¿s quite cost-effective to offer personalized recommendations to enhance customer responsiveness and relationship marketing.Two current popular recommendation systems both from content- and preference-based approach are conducted to compare their recommendation quality.In sum, ARM performed better than RFM-CF in this case. It implied that it¿ beneficial to segment customers, and then to provide customized services for different customer segments.