Marketing Information Systems for Small-Scale Farmers
L. V. Crowder · Information Development · 1997
For developing countries to move towards more equitable and sustainable development requires attention to factors that inhibit the market participation of the poorer segments of rural populations, including small-scale farmers. This paper addresses problems small farmers face in accessing marketing information. It begins with a discussion of the asymmetric nature of marketing information and then relates some recent experiences that FAO has had helping small-scale farmers develop their own marketing informationsystems. It concludes with a presentation of some issues to consider when designing communication strategies that target marketing information for small-scale farmers.