Research on the Application of Web Mining Framework in E-commerce Based on Mobile Agent
Weijian Huang, Xuqian Zhou, Nianpeng Wang · 2009
In view of the shortage of e-commerce sites for data mining system, Web Data Mining System Framework Based on Mobile Agent (WMFBMA) is proposed in this paper. Through the introduction of Mobile Agent, the entire mining process of the mobility and intelligence. Businesses can apply the information to analyze and predict future behavior of customers which can help them provide targeted services to customers, reduce risk in decision-making and enhance competitiveness; customers can apply information to access the understanding of Businesses, purposefully select businesses and reduce non-target search time. Thus it can enhance the intelligence and autonomy of the whole system.