Research on the application of web data mining technology in tourism E-Commerce
Jingfang Hu, Busheng Li · World Automation Congress · 2012
Web Data Mining is used to find valuable commercial information from large Database under Internet environment in e-commerce. Combining the practical condition of application of e-commerce in tourism industry, this paper does some research on the application of Web Data Mining Technology in tourism e-commerce website design, customer relationship management and network marketing and so on, and puts forward some corresponding implementation methods.