Open Innovation in the Automotive Industry: A Multiple Case-Study
Alfredo De, Valentina Lazzarotti, Emanuele Pizzurno, Enrico Salzillo · InTech eBooks · 2012
Our chapter aims at exploring the concept of Open Innovation (OI) and evaluating whether, why and how it is adopted in the automotive field. Moreover, the intent is identifying which kinds of potential advantages and risks automotive companies should face when choosing Open Innovation strategies. As regards its basic goal, the study attempts to enrich the existing empirical evidence because few studies about the topic were conducted.