Importance of interactivity and customization in online learning
Chi-Hong Leung, Yee-Man Chan, A.K.-W. Wu · 2003
This paper emphasizes the importance of interactivity and customization in online learning. With the web being the essential means of CMC (computer-mediated communication), interaction between the website and the learner is of prime significance for personalization to address individual needs and enabling success. Based on the two major dimensions of interactivity, namely control and message, a conceptualization on the different levels and types of customization is also presented with various application discussed.