A theoretical model of social influence for increasing the utility of collaborative virtual environments
Jim Blascovich · 2002
In this paper, a theoretical model is proposed to account for the incorporation of critical social influence effects appropriate to the design and implementation of collaborative virtual environments. The proposed social influence threshold model provides a framework for both substantive basic and applied research, as well as a way of determining functional specifications for implementing behavioral realism within collaborative virtual environments and testing the social interactive functionality of them.