Cultural Analyses of In-car Communication
Donal Carbaugh, Ute Winter, Brion van Over, Elizabeth Molina-Markham, Sunny Lie · Journal of Applied Communication Research · 2013
What if new cars could adjust in-car devices to particular ways of speaking around the world? General Motors sought communication research to inform the design of culturally competent in-car human–machine interfaces. We discuss concerns and tensions that arise when balancing commitments of naturalistic study with design development goals. We emphasize the importance of awareness, attentiveness, and cooperation to ensure research integrity.