An OLAM framework for Web usage mining and business intelligence reporting
Xiaohua Tony Hu, N. Cercone · 2003
Web usage mining describes the procedure, which mines Web data (clickstream, purchase information, etc.) to determine usage patterns. Web usage mining is needed in order to understand and serve e-commerce customers better. We present a general OLAM (on-line analytical mining) framework for Web usage mining and business intelligence reporting. Our OLAM framework consists of four phases: data capture, Webhouse construction (clickstream marts), pattern discovery and pattern evaluation. We describe the problems and challenging issues in each phase in detail and provide a general approach and guidelines to Web usage mining and business intelligence reporting for e-commerce.