Put your best face forward

Carey Heckman, Jacob O. Wobbrock · 2000

Highly believable anthropomorphic agents endanger electronic consumers.Because of concerning tendencies in human-agent interaction arising from agents' anthropomorphic qualities, consumers may unwittingly treat agents as competent, trustworthy, living counterparts.This paper concludes that developers must focus agent design on consumer welfare, not technical virtuosity, if legal and ethical perils are to be avoided.App. 1st Div.Dec. 6, 1999) (tobacco); Merrill v. Navegar Inc., 75 Cal.App.4th 500 (1999) (firearms) Permission to make digital or hard copies of all or part of this work for personal

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