An internet portal for the development of community oriented entrepreneurship
D. de Jong, A.P.H.M. Janssen, H.B. Schoorlemmer · Socio-Environmental Systems Modeling · 2012
In conjunction with the Dutch Ministry of Economic Affairs, Agriculture and Innovation an internet portal 'community oriented entrepreneurship' was developed.The portal is meant to develop entrepreneurial skills of (future) farmers and enable them to maintain their licence to operate in an increasingly complex and urban society, with competing claims on agricultural areas and production methods.The portal contains tools, experiences and information, that can be used by farmers directly, but the main target user group are intermediaries, such as teachers and advisors.Feedback on the portal prototype changed the portal to a more simplified structure, focussing on content that delivers practical results for the entrepreneur and their business strategy.In order to continuously meet the demands of the users of the portal, it is preferable to transfer ownership of the portal to farmers organisations or teachers associations, so that continuous improvement of the portal can be operationalized by the user community itself.