Tagging is Connecting: Shared Object Memories as Channels for Sociocultural Cohesion
Kerstin Leder, Angelina I. Karpovich, Maria Edith Burke, Chris Speed, Andrew Hudson‐Smith, Simone O’Callaghan, Morna Simpson, Ralph Barthel, Ben Blundell, Martin de Jode, Clare Lee, Arthi Kanchana Manohar, Duncan Shingleton, Jane MacDonald · M/C Journal · 2010
Connections In Small Pieces Loosely Joined, David Weinberger identifies some of the obvious changes which the Web has brought to human relations. Social connections, he argues, used to be exclusively defined and constrained by the physics and physicality of the “real” world, or by geographical and material facts: it’s … true that we generally have to travel longer to get to places that are farther away; that to be heard at the back of the theater, you have to speak louder; that when a couple moves apart, their relationship changes; that if I give you something, I no longer have it. (xi) The Web, however, is a place (or many places) where the boundaries of space, time, and presence are being reworked. Further, since we built this virtual world ourselves and are constantly involved in its evolution, the Web can tell us much about who we are and how we relate to others. In Weinberger’s view, it demonstrates that “we are creatures who care about ourselves and the world we share with others”, and that “we live within a context of meaning” beyond what we had previously cared to imagine (xi-xii). Before the establishment of computer-mediated communication (CMC), we already had multiple means of connecting people commonly separated by space (Gitelman and Pingree). Yet the Web has allowed us to see each other whilst separated by great distances, to share stories, images and other media online, to co-construct or “produse” (Bruns) content and, importantly, to do so within groups, rather than merely between individuals (Weinberger 108). This optimistic evaluation of the Web and social relations is a response to some of the more cautious public voices that have accompanied recent technological developments. In the 1990s, Jan van Dijk raised concerns about what he anticipated as wide-reaching social consequences in the new “age of networks” (2). The network society, as van Dijk described it, was defined by new interconnections (chiefly via the World Wide Web), increased media convergence and narrowcasting, a spread of both social and media networks and the decline of traditional communities and forms of communication. Modern-day communities now consisted both of “organic” (physical) and “virtual” communities, with mediated communication seemingly beginning to replace, or at least supplement, face-to-face interaction (24). Recently, we have found ourselves on the verge of even more “interconnectedness” as the future seems determined by ubiquitous computing (ubicomp) and a new technological and cultural development known as the “Internet of Things” (Greenfield). Ubicomp refers to the integration of information technology into everyday objects and processes, to such an extent that the end-users are often unaware of the technology. According to Greenfield, ubicomp has significant potential to alter not only our relationship with technology, but the very fabric of our existence: A mobile phone … can be switched off or left at home. A computer … can be shut down, unplugged, walked away from. But the technology we're discussing here–ambient, ubiquitous, capable of insinuating itself into all the apertures everyday life affords it–will form our environment in a way neither of those technologies can. (6) Greenfield's ideas are neither hypothesis, nor hyperbole. Ubicomp is already a reality. Dodson notes, Ubicomp isn't just part of our ... future. Its devices and services are already here. Think of the use of prepaid smart cards for use of public transport or the tags displayed in our cars to help regulate congestion charge pricing or the way in which corporations track and move goods around the world. (7) The Internet of Things advances the ubicomp notion of objects embedded with the capacity to receive and transmit data and anticipates a move towards a society in which every device is “on” and in some way connected to the Internet; in other words, objects become networked. Information contained within and transmitted among networked objects becomes a “digital overlay” (Valhouli 2) over the physical world. Valhouli explains that objects, as well as geographical sites, become part of the Internet of Things in two ways. Information may become associated with a specific location using GPS coordinates or a street address. Alternatively, embedding sensors and transmitters into objects enables them to be addressed by Internet protocols, and to sense and react to their environments, as well as communicate with users or with other objects. (2) The Internet of Things is not a theoretical paradigm. It is a framework for describing contemporary technological processes, in which communication moves beyond the established realm of human interaction, to enable a whole range of potential communications: “person-to-device (e.g. scheduling, remote control, or status update), device-to-device, or device-to-grid” (Valhouli 2). Are these newer forms of communication in any sense meaningful? Currently, ubicomp's applications are largely functional, used in transport, security, and stock control. Yet, the possibilities afforded by the technology can be employed to enhance “connectedness” and “togetherness” in the broadest social sense. Most forms of technology have at least some social impact; this is particularly true of communication technology. How can that impact be made explicit? Here, we discuss one such potential application of ubicomp with reference to a new UK research project: TOTeM–Tales of Things and Electronic Memory. TOTeM aims to draw on personal narratives, digital media, and tagging to create an “Internet” of people, things, and object memories via Web 2.0 and mobile technologies. Communicating through Objects The TOTeM project, began in August 2009 and funded by Research Councils UK's Digital Economy Programme, is concerned with eliciting the memory and value of “old” artefacts, which are generally excluded from the discourse of the Internet of Things, which focuses on new and future objects produced with embedded sensors and transmitters. We focus instead on existing artefacts that hold significant personal resonance, not because they are particularly expensive or useful, but because they contain or “evoke” (Turkle) memories of people, places, times, events, or ideas. Objects across a mantelpiece can become conduits between events that happened in the past and people who will occupy the future (Miller 30). TOTeM will draw on user-generated content and innovative tagging technology to study the personal relationships between people and objects, and between people through objects. Our hypothesis is that the stories that are connected to particular objects can become binding ties between individuals, as they provide insights into personal histories and values that are usually not shared, not because they are somehow too personal or uninteresting, but because there is currently little systematic context for sharing them. Even in families, where objects routinely pass down through generations, the stories associated with these objects are generally either reduced to a vague anecdote or lost entirely. Beyond families, there are some objects whose stories are deemed culturally-significant: monuments, the possessions of historical figures, religious artefacts, and archaeological finds. The current value system which defines an object’s cultural significance appears to replicate Bourdieu's assessment of the hierarchies which define aesthetic concepts such as taste. In both cases, the popular, everyday, or otherwise mundane is deemed to possess less cultural capital than that which is less accessible or otherwise associated with the social elites. As a result, objects whose histories are well-known are mostly found in museums, untouchable and unused, whereas objects which are within reach, all around us, tend to travel from owner to owner without anyone considering what histories they might contain. TOTeM’s aim is to provide both a context and a mechanism for enabling individuals and community groups to share object-related stories and memories through digital media, via a custom-built platform of “tales of things”. Participants will be able to use real-life objects as conduits for memory, by producing “tales” about the object's personal significance, told through digital video, photographs, audio, or a mixture of media. These tales will be hosted on the TOTeM project's website. Through specifically-developed TOTeM technology, each object tale will generate a unique physical tag, initially in the form of RFID (Radio Frequency Identification) and QR (Quick Response) codes. TOTeM participants will be able to attach these tags/codes to their objects. When scanned with a mobile phone equipped with free TOTeM software or an RFID tag reader, each tag will access the individual object's tale online, playing the media files telling that object’s story on the mobile phone or computer. The object's user-created tale will be persistently accessible via both the Internet and 3G (third generation) mobile phones. The market share of 3G and 4G mobile networks is expanding, with some analysts predicting that they will account for 30% of the global mobile phone market by 2014 (Kawamoto). As the market for mobile phones with fast data transfer rates keeps growing, TOTeM will become accessible to an ever-growing number of mobile, as well as Internet, users. The TOTeM platform will serve two primary functions. It will become an archive for object memories and thus grow to become an “archaeology for the future”. We hope that future generations will be able to return to this repository and learn about the things that are meaningful to groups and individuals right now. The platform will also serve as an arena for contemporary communication. As the project develops, object memories will be directly accessible through tagged artefacts, as well as through browsing and keyword searches on the project website. Participants will be able to communicate