Everett M. Rogers and His Contributions to the Field of Communication and Social Change in Developing Countries
Srinivas Raj Melkote · Journal of Creative Communications · 2006
The death of Professor Everett M. Rogers in 2004 was a profound loss to the scholarly communications fraternety in general and the development communications community in particular. From the early 1960s up to his last days, Professor Rogers’ scholarly writings and research influenced the fields of development communication, diffusion of innovations, communication technology, research and theory, as well as five generations of scholars in these fields. In this article I summarize the literature and development in developing countries, highlighting Professor Rogers’ seminal contributions to the body of this work.