CART and Rough Sets for Marketing Segmentation and Classification An Application of Digital Camera
Chin‐Yi Chen, Jih‐Jeng Huang, Gwo‐Hshiung Tzeng · 2009
Classification and regression tree (CART) is a statistical method used for marketing segmentation and classification. On the other hand, rough sets are the newly developed method which is used to deal with the complex problem of classification. In this paper, the above methods are integrated for marketing segmentation and classification. From the empirical result, we can conclude that the proposed method is better than CART and rough sets with respect to the criteria of accuracy.