Comparison of mobile phone user interface design preferences
Ira Jhangiani, Tonya L. Smith‐Jackson · 2007
This research study explores cross-cultural differences and similarities of user preferences of mobile phone features. Product interactive focus groups were conducted in India and in the United States; groups included users without any apparent disabilities and users with a visual disability of legal blindness. The analysis of the focus group sessions and post-task usability questionnaires provided an insight to the preferences of mobile phone interface components and gave a deeper understanding of the mobile culture in the two countries. These results are summarized to provide guidelines for designing cross-cultural user interfaces which are nationality specific and disability specific. A pyramid model for a holistic process of designing cell phones for users with disabilities is proposed which integrated the findings of this study and Jordan's [1] pleasurability framework