Like prediction
Shohei Ohsawa, Yutaka Matsuo · 2013
Recent growth of social media has produced a new market for branding of people and businesses. Facebook provides Facebook Pages (Pages in short) for public figures and businesses (we call entities) to communicate with their fans through a Like button. Because Like counts sometimes reflect the popularity of entities, techniques to increase the Like count can be a matter of interest, and might be known as social media marketing. From an academic perspective, Like counts of Pages depend not only on the popularity of the entity, but also on the popularity of semantically related entities. For example, Lady Gaga's Page has many Likes; her song "Poker Face" does too. We can infer that her next song will acquire many Likes immediately. Important questions are these: How does the Like count of Lady Gaga affect the Like count of her song? Alternatively, how does the Like count of her song constitute some fraction of the Like count of Lady Gaga herself?