Using rough sets to build-up Web-based one to one customer services
I‐Jen Chiang, Tung‐Ching Lin · 2002
As more complicated and complex situations in current markets, especially in the highly competitive electronic commerce environment emerge, proper customer services become more important than before. Therefore, data mining to assist customer relationship management (CRM) becomes a major topic in the Internet world. The article presents the use of rough sets to build up a one-to-one service Web site for electronic commerce service companies to understand customer desires and quickly respond to customer wants and needs. This makes these companies more competitive than their competitors. The article discusses the concepts and methods for building up a Web based one-to-one CRM system.