Knowledge oriented negotiation for agent-based B2B electronic commerce
Zhuang Yan, Simon James Fong, Meilin Shi · 2004
The objective is to design an agent-based B2B trading system that has both the dynamic negotiation ability and knowledge management functionality. Achieving both agent negotiation and knowledge management (KM) is believed to be possible when the "knowledge" that is used to describe the product and the deal are commonly represented by an object-oriented ontology called Knowledge Bead (KB) [S. Fong, et al. (2002)]. We focus on the knowledge context of agent negotiation process in electronic marketplace, discuss how knowledge can be formulated and managed, and further be utilized to assist in the competent negotiation process. This is the continued research work on knowledge beads [S. Fong, et al. (2002)][Z. Yan, et al. (2003)]. The anticipated contribution will be a clearer understanding on knowledge management utilization for intelligent negotiation in electronic commerce.