Towards automotive service engineering: a design framework and a process model for developing mobile services in automobiles
Holger Hoffmann, Jan Marco Leimeister · International Journal of Electronic Business · 2011
Currently, value creation in the automotive sector is changing dramatically, as car manufacturers try to shift from being sole producers of 'hardware' towards providing mobile services in their cars. However, available methods for developing business models and software are not applicable in the automotive domain unmodified. We focus on the systematic development of automotive services ? i.e., software, hardware and service provisioning ? by proposing a design framework and a process model that represent all aspects of services in the automotive sector. We employ both for designing and evaluating a novel automotive service: MACS MyNews ? a personalisable, interactive news service.