A neural-network-based forecasting algorithm for retail industry

Yuefang Gao, Yongsheng Liang, Ying Liu, Shaobin Zhan, Zhi-Wei Ou · 2009

To obtain the inherent laws from large amounts of data records in retail industry and to provide valuable information for retailers, this paper presents a neural-network-based forecasting algorithm, which adopts Holt-Winters' model and a neural network. Different from traditional forecasting algorithms, this algorithm rearranges Holt-Winters model, and builds a neural network on it. Furthermore, it puts forward a training algorithm to optimize the adjustable neural network weights by minimizing a defined cost function, which has greatly improved the forecasting accuracy. Experimental results at the end of this paper also prove the superiorities.

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