Web Usage Mining for Personalization
Dipti Belsare, Amit A. Dabli, B. V. Ambulkar · 2013
This paper is about study of personalization in terms of web usage mining and ecommerce. In the first part we briefly introduce the web mining and its types the content web mining, structure web mining and the usage mining. Then we discuss the different aspects of personalization in detail. To conclude, we present some emerging trends and some future perspectives.