Research on Intelligent Learning Strategy for Knowledge-Enabled Customer Relationship Management Based on SOA and CBR
Yan Qin, Dan Mu · 2009
Combined with the demand for supply chain collaboration, this paper uses Service-Oriented Architecture (SOA) technology to build dynamic supply chain integration architecture. In the meanwhile, this paper introduces Case-Based Reasoning (CBR) to achieve intelligent knowledge reasoning and discusses the knowledge-enabled Customer Relationship Management (KCRM) intelligent learning processes based on SOA and CBR and puts forward intelligent learning solution of expert heterogeneity according to the information of customer heterogeneous training characteristics.