Building Business Heuristics with Data-Mining Internet Agents
Steven M. Walczak, Dawn G. Gregg · Journal of the Association for Information Systems · 2003
The information age is in full swing with new information being deposited on the world-wide-web (web) at exponentially increasing rates.Likewise, the ever more global economy is increasing the complexity of business decision-making.Business heuristics help simplify complex business problems and enable near optimal decision making with partial information.This article examines the use of web data-mining through internet agents for the development of business heuristics.The case of developing heuristics for the ecommerce setting of online auctions is examined.