MoRePriv
Drew Davidson, Matt Fredrikson, Benjamin Livshits · 2014
Privacy and personalization of mobile experiences are inherently in conflict: better personalization demands knowing more about the user, potentially violating user privacy. A promising approach to mitigate this tension is to migrate personalization to the client, an approach dubbed client-side personalization. This paper advocates for operating system support for client-side personalization and describes MoRePriv, an operating system service implemented in the Windows Phone OS. We argue that personalization support should be as ubiquitous as location support, and should be provided by a unified system within the OS, instead of by individual apps.