On the economics of mass-marketed software
Richard J. Botting · 1997
This paper looks at the assumptions driving mass marketed software.These assumptions explain why traditional software engineering methods and processes appear to have less economic value in a mass market.The assumptions lead to a model that predicts observed patterns such as (I) rapid development, (2)1ower quality, and (3) an initially dominant product that is eclipsed later Keywords Economic models, price, cost, market size, quality