Content-aware click modeling
Hongning Wang, ChengXiang Zhai, Anlei Dong, Yi Chang · 2013
Click models aim at extracting intrinsic relevance of documents to queries from biased user clicks. One basic modeling assumption made in existing work is to treat such intrinsic relevance as an atomic query-document-specific parameter, which is solely estimated from historical clicks without using any content information about a document or relationship among the clicked/skipped documents under the same query. Due to this overly simplified assumption, existing click models can neither fully explore the information about a document's relevance quality nor make predictions of relevance for any unseen documents.